Born Primitive - Our Ethos
Let’s face it. Our generation has gotten soft. Too many people in modern society just want entitlements, quick thrills and instant gratification, without wanting to put in the hard work that we all know is necessary for anything truly worthwhile. Born Primitive was created for the modern savages out there who reject this notion and refuse to accept the mediocrity that society now fosters.
We believe our bodies were not meant to be idle. There is something pure about walking into a gym and releasing your inner savage. When it comes to training, the only easy day was yesterday.
Most importantly, we are proud supporters and grateful to those who serve or have served this great nation (especially our military, firefighters, police, and first responders). A portion of every patriotic shirt we sell goes to the Team Red White and Blue charity, which supports our veterans. We hold a special place for those who have made the ultimate sacrifice while downrange or in the line of duty.