2
{"id":33203748963,"handle":"womens","updated_at":"2023-12-07T21:12:13-05:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Sports Bras
Shirts & Tanks
Hoodies & Long Sleeves
Jackets
Base Layers
Footwear
Training Shoe
2
{"id":33203748963,"handle":"womens","updated_at":"2023-12-07T21:12:13-05:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Leggings
Shorts
Joggers
Denim
Pants
Skirts and Dresses
2
{"id":33203748963,"handle":"womens","updated_at":"2023-12-07T21:12:13-05:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
2
{"id":33203650659,"handle":"mens","updated_at":"2023-12-07T21:12:10-05:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Flash Sale
New Arrivals
Best Sellers
Holiday 2023
Patriotic Graphics
Campfire 2023
Equinox
Footwear
Outdoor
Tactical
Sale
2
{"id":33203650659,"handle":"mens","updated_at":"2023-12-07T21:12:10-05:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Shirts & Tanks
Hoodies & Long Sleeves
Jackets
Base Layers
Footwear
Training Shoe
2
{"id":33203650659,"handle":"mens","updated_at":"2023-12-07T21:12:10-05:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Denim
Shorts
Joggers
Pants
Base Layers
2
{"id":33203650659,"handle":"mens","updated_at":"2023-12-07T21:12:10-05:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Your next to skin layer. In cold conditions the purpose is two-fold, to draw moisture away from the body to keep you dry while also providing insulative value to ward off hypothermia.
LEVEL 2 - MID LAYER
The purpose of the mid layer is to be worn over base layers but they’re also versatile enough to be worn by themselves and are intended to serve as another layer of heavier thermal protection.
LEVEL 3 - OUTER LAYER
Functionality, durability, packability, and versatility. The level 3 layer provides you with all the options to tackle any climate. This is your first line of defese from the elements.
LEVEL 4 - SHELL
Worn over any combination of levels 1-3, these Shells defy the elements, giving you 100% confidence in their ability to fend off wind, rain, and snow.
