2
{"id":33203748963,"handle":"womens","updated_at":"2024-04-23T07:50:04-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Spring 2024FootwearSwim 2024Best SellersNew ArrivalsUntamedChampagneCampfire 2023EquinoxOutdoorSale
2
{"id":33203748963,"handle":"womens","updated_at":"2024-04-23T07:50:04-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Sports BrasShirts & TanksHoodies & Long SleevesJacketsBase LayersFootwearTraining Shoe
2
{"id":33203748963,"handle":"womens","updated_at":"2024-04-23T07:50:04-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
LeggingsShortsJoggersDenimPantsSkirts and Dresses
2
{"id":33203748963,"handle":"womens","updated_at":"2024-04-23T07:50:04-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
2
{"id":33203650659,"handle":"mens","updated_at":"2024-04-23T07:15:15-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Spring 2024FootwearSwimBest SellersNew ArrivalsUntamedCampfire 2023EquinoxOutdoorTacticalSale
2
{"id":33203650659,"handle":"mens","updated_at":"2024-04-23T07:15:15-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Shirts & TanksHoodies & Long SleevesJacketsBase LayersFootwearTraining Shoe
2
{"id":33203650659,"handle":"mens","updated_at":"2024-04-23T07:15:15-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
DenimShortsJoggersPantsBase Layers
2
{"id":33203650659,"handle":"mens","updated_at":"2024-04-23T07:15:15-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Sign Up to Receive VIP EARLY ACCESS to the Alison Scudds Collection
Sign up to receive VIP Early Access to the AScudds Exclusive Collection, which features 25 brand new designs curated by Alison herself. By signing up as a VIP, you will receive a 48-Hour head start when the collection goes live. Similar to our Spring & Summer Collection launches, we are expecting a very high demand, so we highly recommend taking advantage of the head start!
VIP Early Access (via email) will start on Friday, September 20th at 5 PM ET and the Collection will go live to the public on Monday, September 23rd at 9 AM ET. Mark your calendars!
USD
LEVEL 1 - BASE LAYER
Your next to skin layer. In cold conditions the purpose is two-fold, to draw moisture away from the body to keep you dry while also providing insulative value to ward off hypothermia.
LEVEL 2 - MID LAYER
The purpose of the mid layer is to be worn over base layers but they’re also versatile enough to be worn by themselves and are intended to serve as another layer of heavier thermal protection.
LEVEL 3 - OUTER LAYER
Functionality, durability, packability, and versatility. The level 3 layer provides you with all the options to tackle any climate. This is your first line of defese from the elements.
LEVEL 4 - SHELL
Worn over any combination of levels 1-3, these Shells defy the elements, giving you 100% confidence in their ability to fend off wind, rain, and snow.
