At Born Primitive, we embrace a mindset of working your ass off, relentlessly pursuing your goals, and honoring those who are willing to risk their lives to protect ours. We’re a proud military owned and operated apparel brand built for those modern savages that won’t settle for anything but their best.
Never make excuses and never forget there is someone out there working harder than you.
Look people in the eye and give them a firm handshake. Your word is your bond.
Born Primitive is a mindset. Anyone can achieve greatness if they want it bad enough.
The pursuit of your goals and dreams is something worth fighting for.
Failing is okay. Everyone is going to get knocked down. It’s how you respond that defines you.
Reputation is everything. We are committed to producing only the highest quality of products and ensuring an incredible customer experience. That is our promise.
Above all, we are proud supporters of all who serve or have served, especially those who made the ultimate sacrifice. Lest we forget.