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We want to hear from our fellow CrossFitters, Olympic lifters, obstacle course racers, and gym rats. Drop us a line and let us know how our products are working for you. Customer satisfaction will always be our #1 priority, so we encourage you to offer us any feedback or insights. Thank you!

Born Primitive, LLC

1632 Virginia Beach Blvd Virginia Beach VA 23454
+1 (757) 301-6514
contact@bornprimitive.com


Born Primitive Re-Stock Dates

  • Black 2XL & Prussian M Vitality Sports Bra 2.0 re-stocked 8/11/2020
  • Life’s a Swirl Crossfire Sports Bra re-stocked 8/11/2020
  • Water Lilies Lotus Sports Bra re-stocked 8/11/2020
  • Rainbow Prism Infinity Sports Bra re-stocked 8/11/2020
  • Tropical Escape, Seascape, Muted Beauty & Water Lillies Double Take Booty Shorts re-stocked 8/11/2020
  • Navy, Teal, Evergreen, Maroon, Heather Black & Black Female Lounge Shorts 8/11/2020
  • The Brand Tees re-stocked 8/13/2020
  • American Original Festival Crops, Flowy Crops & Male T-Shirts re-stocked 8/20/2020
  • Navy & Tactical Green Elevate Crop 2.0 re-stocked 8/20/2020
  • Thin Blue Line & Patriot Edition Booty Shorts re-stocked 8/20/2020
  • Prussian & Amethyst New Heights re-stocked 8/20/2020
  • Heather Black & Heather White Your New Favorite Booty Shorts re-stocked 8/20/2020
  • Black & White Slay Tank 2.0 re-stocked 8/20/2020
  • Black & White Half Moon Bamboo Tank re-stocked 8/20/2020
  • Thin Blue Line & Undefeated Free Flow Shorts re-stocked 8/20/2020
  • Black & Navy Blue Cool Run Shorts re-stocked 8/20/2020
  • Blacklight, White, America & Thin Blue Line Vitality Sports Bra re-stocked 8/25/2020
  • Black & Undefeated Warrior Sports Bra re-stocked 8/25/2020
  • Tactical Green & Wine X-Factor Sports Bra re-stocked 8/25/2020
  • War Paint & Black Step It Up Sports Bra re-stocked 8/25/2020
  • Garden Galaxy, Pink Petals & Teal Tropics Milk & Muscles Nursing Sports Bra re-stocked 8/30/2020
  • Botanic, It’s a Blur, Black, Muted Beauty & Water Lillies Primitive Bikinis re-stocked 8/30/2020
  • Black, Navy & No Illume Training Shorts re-stocked 9/5/2020
  • Black, Forest Green & Wine New Heights re-stocked 9/5/2020
  • Avalanche, Camouflage, Not Fatigued, Seascape & Technicolor Jungle Double Take Booty Shorts re-stocked 9/5/2020
  • Black Renewed Vigor Booty Shorts re-stocked 9/5/2020
  • Heather Grey Rise & Grind Booty Shorts re-stocked 9/5/2020
  • Black, Brick Red & Plum Your Go to Booty Shorts re-stocked 9/5/2020
  • Ocean Pocket Athleisure Tank re-stocked 9/5/2020
  • Black, Deep Teal and Navy Blue Cadence Shorts re-stocked 9/10/2020
  • Black Staple Tank re-stocked 9/10/2020
  • Undefeated Free Flow Shorts re-stocked 9/10/2020
  • Black Peak Leggings re-stocked 9/10/2020
  • Teal & Storm 1RM Sports Bra re-stocked 9/10/2020
  • Black & Neon Tropics Crossfire Sports Bra re-stocked 9/10/2020
  • Black & Technicolor Jungle Intensity Sports Bra re-stocked 9/10/2020
  • Aloha-Blue Knotted Up Sports Bra re-stocked 9/10/2020
  • Blacklight Vitality Sports Bra re-stocked 9/10/2020
  • Emerald Shimmer Vitality2.0 Sports Bra re-stocked 9/10/2020
  • White & Wine X-Factor Sports Bra re-stocked 9/10/2020
  • Aquastone & Brick Red Essential Sports Bra re-stocked 9/10/2020
  • Black Female Recovery Joggers re-stocked 9/15/2020
  • Black Male Recovery Joggers re-stocked 9/15/2020
  • Black, Evergreen & Maroon Female Rest Day Joggers re-stocked 9/15/2020

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sizing chart
Men's Tops Men's Bottoms Women's Tops Sports Bras Women's Bottoms Unisex Kids

men's tops

measurements in inches

SIZE CHEST
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

men's bottoms

measurements in inches

SIZE HIP THIGH WAIST
S 32-36" 18-21" 28-29"
M 36-40" 20-25" 30-32"
L 40-43" 24-28" 33-34"
XL 43-46" 27-31" 35-37"
2XL 46-49" 30-34" 38-39"
3XL 50-53" 33-37" 40-41"

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Secondary to waist size, if you notice your thighs exceed the limit on our chart you may need to go up a size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around the widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

women's tops

measurements in inches

SIZE BUST
XS 28-31"
S 32-33"
M 34-36"
L 37-39"
XL 40-42"

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded, non-compression bra.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

sports bras

measurements in inches

Size 28 30 32 34 36 38 40 42
A XS XS S M L L XL -
B XS XS S M L XL XL -
C XS S S M L XL XL 2XL
D S S M M L XL 2XL 2XL
DD S S M L XL XL 2XL -
E - M M L XL 2XL 2XL -

Measure Your Rib Cage:

Measure around your rib cage just under your bust. Round down to the closest inch. This is your rib cage measurement, which you’ll need to figure out your band and cup size.

Figure out your band size:

Take your rib cage measurement from step 1 and read across the chart below to find your band size

Rib Cage Measurement Band Size
25" - 27" 30
27" - 29" 32
29" - 31" 34
31" - 33" 36
33" - 35" 38
35" - 37" 40
37" - 39" 42

Figure out your cup size - This is a 2-step process:

First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.

Now, subtract your rib cage measurement (step 1) from your bust measurement (step 3). The difference in inches is your suggested cup size. If you’re between sizes, round up.

Bust Size Minus Rib Cage Size Your Cup Size
3" AA
4" A
5" B
6" C
7" D
8" DD
9" E

Fit Guidelines:

Every bra serves a different purpose for different activities and we recommend referencing each specific bra product description to determine the best bra for your body and sport. Our bras should generally fit snug. Wearing the bras too loose will not likely provide adequate support.

***Please note, a majority of our sports bras are medium support and medium coverage. If you are looking for the highest impact support that we offer; check out the X-Factor, Intensity or Moxie Sports Bra!

women's bottoms

measurements in inches

SIZE HIP THIGH WAIST
00-0 | XS 34-36" 19-21" 24-27"
2-4 | S 36-38" 21-23" 27-30"
4-6 | M 38-40" 23-26" 30-33"
8-10 | L 40-43" 26-28" 33-36"
10-12 | XL 43-46" 28-30" 36-39"
14-16 | 2XL 47-50" 31-33" 40-43"

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Right on the edge between two sizes? You can utilize your thigh and hip measurements as secondary guidelines to help you find the perfect size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

Unisex

measurements in inches

SIZE CHEST
XXS 32-33"
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

Kid’s Size Chart

measurements in inches

Size

Height

Chest

Waist

XS (4/5)

39-44”

22-23”

22-23”

S (6/7)

45-49”

24-25.5”

23-23.5”

M (8)

50-52”

26.5”

24.5”

L (10/12)

53-58”

27.5-28.5”

25.5-26.5”

XL (12/14)

59-64”

30.5-32”

28”-29.5”

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

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$250

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