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We want to hear from our fellow CrossFitters, Olympic lifters, obstacle course racers, and gym rats. Drop us a line and let us know how our products are working for you. Customer satisfaction will always be our #1 priority, so we encourage you to offer us any feedback or insights. Thank you!

Born Primitive, LLC

1632 Virginia Beach Blvd Virginia Beach VA 23454
+1 (757) 301-6514
contact@bornprimitive.com


Born Primitive Re-Stock Dates

  • Honor the Fallen Military T-Shirts & Tanks re-stocked 9/20/2020
  • Patriot Brand Tees & Tanks re-stocked 9/25/2020
  • Black, Navy & No Illume Training Shorts re-stocked 9/25/2020
  • Technicolor Jungle Double Take Booty Shorts re-stocked 9/25/2020
  • Black, Brick Red & Plum Your Go to Booty Shorts re-stocked 9/25/2020
  • Black Peak Leggings re-stocked 9/25/2020
  • Black & Navy Free Flow Shorts re-stocked 9/25/2020
  • Black, Brick Red & Plum Your Go to Booty Shorts re-stocked 9/25/2020
  • Black, Evergreen, Maroon & Teal Female Lounge Shorts re-stocked 9/25/2020
  • Black Female Rest Day Joggers re-stocked 9/25/2020
  • Black, Evergreen & Maroon Female Rest Day Joggers re-stocked 9/25/2020
  • Patriot Staple Leggings re-stocked 9/25/2020
  • Black AScudds Booty Shorts re-stocked 10/1/2020
  • Black, Deep Teal and Navy Blue Cadence Shorts re-stocked 10/1/2020
  • Teal & Storm 1RM Sports Bra re-stocked 10/1/2020
  • Heather Grey, Mauve, Space, Black & Plum Rari Sports Bra re-stocked 10/1/2020
  • Aquastone & Brick Red Essential Sports Bra re-stocked 10/1/2020
  • Black, Cool Blue, Heather Grey & Mauve Comeback Tanks re-stocked 10/15/2020
  • Black Female Recovery Joggers re-stocked 10/15/2020
  • Black Male Recovery Joggers re-stocked 10/15/2020
  • Black, Maroon, Navy & Teal Athleisure Undies re-stocked 10/15/2020
  • Black, Evergreen & Navy Athleisure Warm Up re-stocked 10/15/2020
  • Black, Evergreen, Navy & Ocean Ball Paradise Boxers re-stocked 10/15/2020
  • Heather Black & Navy Female Lounge Shorts re-stocked 10/15/2020
  • Black String Me Along Crop 2.0 re-stocked 10/15/2020
  • Evergreen, Heather Grey, Maroon & Navy Athleisure Hoodie re-stocked 10/15/2020
  • Heather Black/ Midnight Palm & Navy/ Hawaiian Hibiscus Athleisure Pocket Tank re-stocked 10/15/2020
  • Heather Grey, Navy & Maroon Athleisure Polo re-stocked 10/15/2020
  • Navy, Teal & Heather Grey Edge Tank re-stocked 10/15/2020
  • Maroon Elevate Crop 2.0 re-stocked 10/15/2020
  • Black & White Half Moon Tank 2.0 re-stocked 10/15/2020
  • Evergreen Latitude Tank re-stocked 10/15/2020
  • Bayfront Breeze, Camouflage, Floral Refresh, Hawaiian Hibiscus, Scaled It, Thin Blue Line Double Take Booty Shorts re-stocked 10/15/2020
  • Black, Blush & White GRIT Scruchy re-stocked 10/15/2020
  • Avalanche, Black & No Illume Compression Tights re-stocked 10/15/2020
  • Bayfront Breeze Training Shorts re-stocked 10/15/2020
  • Black Unmatched Hoodie re-stocked 10/15/2020
  • Black, Navy, Plum, Deep Teal, Lavender, Brick Red, Aquastone, Cornflower & Violet Your Go to Leggings 2.0 re-stocked 10/25/2020
  • Navy & Storm 1RM Sports Bra re-stocked 10/25/2020
  • America, Camouflage, Brand Strength- Navy, Blacklight, Black, Pink Palm, White & ATF- Defy Impossible Vitality Sports Bra re-stocked 10/25/2020
  • Black, Life’s a Swirl & Neon Tropics Crossfire Sports Bra re-stocked 10/25/2020
  • Silver Shimmer Infinity Sports Bra re-stocked 10/25/20
  • Black Meshed Up Cropped Sports Bra re-stocked 10/25/2020
  • Tactical Green/ Black Movement Sports Bra re-stocked 10/25/2020
  • Black Moxie Sports Bra re-stocked 10/25/2020
  • Black & Gold Digger Rhapsody Sports Bra 2.0 re-stocked 10/25/2020
  • Black & White Step It Up Sports Bra re-stocked 10/25/2020
  • Black Abyss Sports Bra re-stocked 10/25/2020
  • Black, Tactical Green & Wine Double Cross Sports Bra re-stocked 10/25/2020
  • White, Black & Undefeated Warrior Sports Bra re-stocked 10/25/2020
  • Coral, Black, Muted Beauty, Purple Shimmer, Not Fatigued & Wine X-Factor Sports Bra re-stocked 10/25/2020
  • Brick Red, Black & Aquastone Essential Sports Bra re-stocked 10/25/2020
  • Plum, Black & Deep Teal Your Go to Sports Bra re-stocked 10/25/2020
  • Forest Green Lift Yourself Up Leggings re-stocked 10/25/2020
  • Amethyst, Black, Prussian & Forest Green New Heights Booty Shorts re-stocked 10/25/2020
  • Black, Black-USA, Emerald & Teal Renewed Vigor Booty Shorts re-stocked 10/25/2020
  • Black, Navy & Plum Rise & Grind Booty Shorts re-stocked 10/25/2020
  • Black, Navy, Teal & Wine Rise & Grind Capris re-stocked 10/25/2020
  • Aquastone, Black, Deep Teal, Navy & Plum Cadence Shorts re-stocked 10/25/2020
  • Black, Brick Red, Deep Teal, Navy Blue & Plum Your Go to Booty Shorts re-stocked 10/25/2020
  • Heather Black Your New Favorite Leggings Heather
  • Black Versatile Shorts re-stocked 10/30/2020

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sizing chart
view in: inches centimeters
Men's Tops Men's Bottoms Women's Tops Sports Bras Women's Bottoms Unisex Kids

men's tops

measurements in inches

measurements in centimeters

SIZE CHEST
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"
XS 86-90
S 91-94
M 95-99
L 100-107
XL 108-114
XXL 115-122
3XL 123-130

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

men's bottoms

measurements in inches

measurements in centimeters

SIZE HIP THIGH
S (30) 32-36" 18-21"
M (32) 36-40" 20-25"
L (34) 40-43" 24-28"
XL (36) 43-46" 27-31"
2XL (38) 46-49" 30-34"
3XL (40) 50-53" 33-37"
S 81-91 46-53
M 91-102 51-64
L 102-109 61-71
XL 109-117 69-79
2XL 117-124 76-86
3XL 127-135 89-64

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Secondary to waist size, if you notice your thighs exceed the limit on our chart you may need to go up a size.

Thigh Measurement:

Measure around the widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

women's tops

measurements in inches

measurements in centimeters

SIZE BUST
XS 28-31"
S 32-33"
M 34-36"
L 37-39"
XL 40-42"
XS 71-79
S 80-84
M 85-92
L 93-100
XL 101-107

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded, non-compression bra.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

sports bras

measurements in inches

measurements in centimeters

Size 28 30 32 34 36 38 40 42
A XS XS S M L L XL -
B XS XS S M L XL XL -
C XS S S M L XL XL 2XL
D S S M M L XL 2XL 2XL
DD S S M L XL XL 2XL -
E - M M L XL 2XL 2XL -
Size 60 65 70 75 80 85 90 95
A XS XS S M L L XL -
B XS XS S M L XL XL -
C XS S S M L XL XL 2XL
D S S M M L XL 2XL 2XL
DD S S M L XL XL 2XL -
E - M M L XL 2XL 2XL -

Measure Your Rib Cage:

Measure around your rib cage just under your bust. Round down to the closest inch. This is your rib cage measurement, which you’ll need to figure out your band and cup size.

Figure out your band size:

Take your rib cage measurement from step 1 and read across the chart below to find your band size

Rib Cage Measurement Band Size
25" - 27" 30
27" - 29" 32
29" - 31" 34
31" - 33" 36
33" - 35" 38
35" - 37" 40
37" - 39" 42

Figure out your cup size - This is a 2-step process:

First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.

Now, subtract your rib cage measurement (step 1) from your bust measurement (step 3). The difference in inches is your suggested cup size. If you’re between sizes, round up.

Bust Size Minus
 Rib Cage Size		 Your Cup Size
3" AA
4" A
5" B
6" C
7" D
8" DD
9" E

Calculate Your Size:

First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.

Now, measure your rib cage. Subtract your bust measurement from your rib measurement. The difference in centimeters is your suggested cup size. If you’re between sizes, round up.

2.5 CM= A | 5 CM= B | 7.5 CM= C | 10 CM= D | 12.5 CM= DD | 15 CM= E

Fit Guidelines:

Every bra serves a different purpose for different activities and we recommend referencing each specific bra product description to determine the best bra for your body and sport. Our bras should generally fit snug. Wearing the bras too loose will not likely provide adequate support.

***Please note, a majority of our sports bras are medium support and medium coverage. If you are looking for the highest impact support that we offer; check out the X-Factor, Intensity or Moxie Sports Bra!

women's bottoms

measurements in inches

measurements in centimeters

SIZE HIP THIGH WAIST
00-0 | XS 34-36" 19-21" 24-27"
2-4 | S 36-38" 21-23" 27-30"
4-6 | M 38-40" 23-26" 30-33"
8-10 | L 40-43" 26-28" 33-36"
10-12 | XL 43-46" 28-30" 36-39"
14-16 | 2XL 47-50" 31-33" 40-43"
00-0 | XS 86-91 48-53 61-69
2-4 | S 91-97 53-58 69-76
4-6 | M 97-102 58-66 76-84
8-10 | L 102-109 66-71 84-91
10-12 | XL 109-117 71-76 91-99
14-16 | 2XL 117-127 76-84 100-109

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Right on the edge between two sizes? You can utilize your thigh and hip measurements as secondary guidelines to help you find the perfect size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

Unisex

measurements in inches

measurements in centimeters

SIZE CHEST
XXS 32-33"
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"
XXS 81-85
XS 86-90
S 91-95
M 96-100
L 101-105
XL 106-110
XXL 111-117
3XL 118-124

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

Girl’s String Me Along, Calligraphy T-Shirt, Track Shorts and Leggings

measurements in inches

measurements in centimeters

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-58” 27.5-28.5” 25.5-26.5”
XL (12/14) 59-64” 30.5-32” 28”-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-148 70-72 65-67
XL (12/14) 150-163 77-81 70-75

Youth Sports Bras

Size Height Chest Waist
XS (12) 53-57” 26-27.5” 25.5-26.5”
S (14) 58-61” 27.5-29” 26.5-28”
M (16) 61-64” 29-31” 28-29.5”
XS (12) 135-145 66-70 65-67
S (14) 147-155 70-74 67-70
M (16) 155-163 74-79 70-75

Unisex Joggers

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-54” 27.5-28.5” 25.5-26.5”
XL (14/16) 53-54” 30.5-32” 28-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-137 70-72 65-69
XL (14/16) 135-137 77-81 70-75

Boys Athlete Driven T-Shirt

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-58” 27.5-28.5” 25.5-26.5”
XL (14/16) 59-64” 30.5-32” 28-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-174 70-72 65-69
XL (14/16) 150-163 77-81 70-75

Boys Athleisure Tee

Size Height Chest Waist
XS (4) 39-42” 22-23” 22-23”
S (5) 43-46” 23-24” 23-24”
M (6) 46-48” 24-25” 24.5”
L (7) 48-50” 25-26” 24.5-25.5”
XL (8) 50-52” 26-27” 25.5-26.5”
XS (4) 99-107 56-58 56-58
S (5) 109-117 58-61 58-61
M (6) 117-122 61-64 62
L (7) 122-127 64-66 62-65
XL (8) 127-132 66-69 65-69

Boys Training Shorts

On our Large and X-Large Training Shorts, the length measures the same. From the waist band to the crotch its 8” in length and the inseam (from the crotch to the end of the shorts) is 5”. These shorts run shorter in length as you go up in size to more closely mimic our men’s training shorts which are a 7” inseam.

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-58” 27.5-28.5” 25.5-26.5”
XL (14/16) 53-58” 30.5-32” 28-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-147 70-72 65-69
XL (14/16) 135-147 77-81 70-75

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

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$250

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