Barbella Boxes have featured other Born Primitive products, like the Warrior Bra, Rest Day Joggers and Inspire Leggings, and both companies, both woman-owned, have grown exponentially. We caught up with Born Primitive owner and co-founder Mallory Handlon to talk CrossFit, Covid-19 and her latest collection.
- Lindsay Berra
Born Primitive's campaign, which they called their "Back the Gyms" stimulus, paid off in a big way. At the conclusion of their ten-day stimulus, they were able to donate $186,000 in total to local gyms all across North America. And this isn't their first instance of giving back. In the past four years, Born Primitive has now given back over $500,000, mostly to military, first responders, and cancer research charities they regularly support. Not too bad for a company of just 14 employees.
- Yahoo Finance
“This program was designed to help out gyms during a difficult financial time, but symbolically, this was so much more than that. The response to this activation was indicative of the incredibly strong community we have in CrossFit and fitness, and the willingness for people to band together to help each other during times of adversity.”Mallory Handlon,