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Born Primitive Mallory Handlon talks CrossFit, Covid-19 and more

Born Primitive Mallory Handlon talks CrossFit, Covid-19 and more

Barbella Boxes have featured other Born Primitive products, like the Warrior Bra, Rest Day Joggers and Inspire Leggings, and both companies, both woman-owned, have grown exponentially. We caught up with Born Primitive owner and co-founder Mallory Handlon to talk CrossFit, Covid-19 and her latest collection.

- Lindsay Berra

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How Born Primitive Raised Over $186,000 for Local Gyms All Across North America

How Born Primitive Raised Over $186,000 for Local Gyms All Across North America

Born Primitive's campaign, which they called their "Back the Gyms" stimulus, paid off in a big way. At the conclusion of their ten-day stimulus, they were able to donate $186,000 in total to local gyms all across North America. And this isn't their first instance of giving back. In the past four years, Born Primitive has now given back over $500,000, mostly to military, first responders, and cancer research charities they regularly support. Not too bad for a company of just 14 employees.

- Yahoo Finance

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How One Female-Owned Apparel Brand Injected $186,000 Into Local, American Gyms

How One Female-Owned Apparel Brand Injected $186,000 Into Local, American Gyms

womens fitness magazine

“This program was designed to help out gyms during a difficult financial time, but symbolically, this was so much more than that. The response to this activation was indicative of the incredibly strong community we have in CrossFit and fitness, and the willingness for people to band together to help each other during times of adversity.”

Mallory Handlon,
co-founder
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How One Veteran-Owned Apparel Brand Is Giving Back to Gyms All Across America

How One Veteran-Owned Apparel Brand Is Giving Back to Gyms All Across America

“I think the pain and suffering people can endure together in a gym creates a pretty unique bond. It becomes a shared experience, and in time, your daily trip to the gym becomes so much more than that. Today’s crisis happens to be outside the gym, but people are still embracing the same mentality of working together to push through the pain.”
- Bear Handlon
co-founder
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Born Primitive Raised $186K in First Wave of Gym Stimulus Program

Born Primitive Raised $186K in First Wave of Gym Stimulus Program

“I believe it sends yet another positive message to the community that we are in this together. As a small company of just 14 employees, this donation amount is massive — we don’t have budgets like Reebok or Nike — and is yet another example of us backing up what we say with action.”
- Bear Handlon
co-founder
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sizing chart
Men's Tops Men's Bottoms Women's Tops Sports Bras Women's Bottoms Unisex

men's tops

measurements in inches

SIZE CHEST
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

men's bottoms

measurements in inches

SIZE HIP THIGH WAIST
S 32-36" 18-21" 28-29"
M 36-40" 20-25" 30-32"
L 40-43" 24-28" 33-34"
XL 43-46" 27-31" 35-37"
2XL 46-49" 30-34" 38-39"
3XL 50-53" 33-37" 40-41"

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Secondary to waist size, if you notice your thighs exceed the limit on our chart you may need to go up a size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around the widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

women's tops

measurements in inches

SIZE BUST
XS 28-31"
S 32-33"
M 34-36"
L 37-39"
XL 40-42"

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded, non-compression bra.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

sports bras

measurements in inches

SIZE 28 30 32 34 36 38 40
A XS XS S M L L XL
B XS XS S M L XL XL
C XS S S M L XL XL
D S S M M L XL XL
DD S S M L XL XL XL
E - M M L XL XL XL

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded no compression bra.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

Chest Measurement:

Wrap the measuring tape around the ribcage just below the bust starting at the front and center of your torso.

FIT GUIDELINES:

Every bra serves a different purpose for different activities and we recommend referencing each specific bra product description to determine the best bra for your body and sport. Our bras should generally fit snug. Wearing the bras too loose will not likely provide adequate support.

***Please note, a majority of our sports bras are medium support and medium coverage. If you are looking for the highest impact support that we offer; check out the X-Factor, Intensity or Moxie Sports Bra!

women's bottoms

measurements in inches

SIZE HIP THIGH WAIST
00-0 | XS 34-36" 19-21" 24-27"
2-4 | S 36-38" 21-23" 27-30"
4-6 | M 38-40" 23-26" 30-33"
8-10 | L 40-43" 26-28" 33-36"
10-12 | XL 43-46" 28-30" 36-39"
14-16 | 2XL 47-50" 31-33" 40-43"

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Right on the edge between two sizes? You can utilize your thigh and hip measurements as secondary guidelines to help you find the perfect size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

Unisex

measurements in inches

SIZE CHEST
XXS 32-33"
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

ENTER TO WIN

$250

GIFT CARD

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