As Seen In




From a Pair of Homemade Compression Shorts to Launching a Training Shoe: An Inside Look at Born Primitive’s Journey in CrossFit
JULY 10, 2023
After After falling in love with CrossFit, Bear Handlon had an idea to make himself a pair of compression shorts. His neighbor was a seamstress, so he took her his fabric and his idea and she generously...
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The 50 fashion, beauty, and lifestyle companies set to take off and become the next great direct-to-consumer brands
MARCH 10, 2023
Today's Today's early-stage direct to consumer brands are being forced to follow a vastly different playbook compared to Casper, Away, and other industry pioneers of the last decade. Sure, having a great product and building a...
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'Fox & Friends Weekend' highlights veteran-owned businesses in celebration of National Invest in Veterans Week
MARCH 10, 2023
A A group of veteran-owned business leaders joined "Fox & Friends Weekend" on Sunday as part of celebrating National Invest in Veterans Week, observed every year from March 1 through 7. During this first week of...
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Born Primitive Selected In The Lead's 2023 "Foremost 50" List: The Annual Power List Of Break-out Brands
MARCH 09, 2023
THE THE ANNUAL POWER LIST OF BREAK-OUT D2C BRANDS The Foremost 50 List highlights 50 fast-growing direct-to-consumer challenger brands that are redefining the future of the fashion, beauty, home, and consumer industries. These digital-first, direct-to-consumer brands...
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Virginia Beach-based business donating 100% of profits to four charities for Veterans Day
DECEMBER 21, 2021
VIRGINIA VIRGINIA BEACH, Va. (WAVY) – Veterans Day is Thursday. It’s a time when we honor those who served to protect our freedoms.A local business is also paying tribute by donating its profits on Veterans Day...
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Born Primitive Raises $75,000 In One Day For Nation's Heroes
DECEMBER 21, 2021
Fitness Fitness Apparel Company, Owned And Operated By Active-Duty Military Family Donates 100% Of Profit From Veterans Day. VIRGINIA BEACH, Va., Nov. 16, 2021 /PRNewswire/ -- Born Primitive, a company known for its ongoing impact to military and...
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How to Go From Idea to 9 Figure D2C Brand by Owning a Niche with Bear Handlon (#53)
DECEMBER 01, 2021
Bear Bear Handlon joins to talk about his bootstrapped niche-apparel company BornPrimitive. Bear talks about his experience starting his brand from a singleproduct and building it up without any investment at all....
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How Small Brands Just Like Yours Stand to Benefit From Doing Good
MARCH 15, 2021
From: From: Inc. No matter what your niche, you can give back and make a positive impact in the world When it comes to growing your business, most entrepreneurs are focused on things like handling prospect...
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How Born Primitive Raised Over $186,000 for Local Gyms All Across North America
FEBRUARY 08, 2021
VIRGINIA VIRGINIA BEACH, VA / ACCESSWIRE / April 25, 2020 / Gyms are places where people get together to work out. They're in close contact with each other as they work on lifts, body weight exercises, running...
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