2
{"id":33203748963,"handle":"womens","updated_at":"2024-03-28T06:35:09-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Swim 2024Best SellersNew ArrivalsUntamedChampagneCampfire 2023EquinoxFootwearOutdoorSale
2
{"id":33203748963,"handle":"womens","updated_at":"2024-03-28T06:35:09-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Sports BrasShirts & TanksHoodies & Long SleevesJacketsBase LayersFootwearTraining Shoe
2
{"id":33203748963,"handle":"womens","updated_at":"2024-03-28T06:35:09-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
LeggingsShortsJoggersDenimPantsSkirts and Dresses
2
{"id":33203748963,"handle":"womens","updated_at":"2024-03-28T06:35:09-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
2
{"id":33203650659,"handle":"mens","updated_at":"2024-03-28T07:05:13-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
SwimBest SellersNew ArrivalsUntamedCampfire 2023EquinoxFootwearOutdoorTacticalSale
2
{"id":33203650659,"handle":"mens","updated_at":"2024-03-28T07:05:13-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Shirts & TanksHoodies & Long SleevesJacketsBase LayersFootwearTraining Shoe
2
{"id":33203650659,"handle":"mens","updated_at":"2024-03-28T07:05:13-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
DenimShortsJoggersPantsBase Layers
2
{"id":33203650659,"handle":"mens","updated_at":"2024-03-28T07:05:13-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Sign up to receive updates on the launch of our Primitive Kids Collection.
We will push out sneak peaks of the line, VIP Early Access (Shop 48 Hours before the Public!) and The Official Launch date! Stay tuned and get ready to outfit your little ones in the same comfortable, quality apparel as you!
In the mean time, check out our some of our best sellers below:
USD
LEVEL 1 - BASE LAYER
Your next to skin layer. In cold conditions the purpose is two-fold, to draw moisture away from the body to keep you dry while also providing insulative value to ward off hypothermia.
LEVEL 2 - MID LAYER
The purpose of the mid layer is to be worn over base layers but they’re also versatile enough to be worn by themselves and are intended to serve as another layer of heavier thermal protection.
LEVEL 3 - OUTER LAYER
Functionality, durability, packability, and versatility. The level 3 layer provides you with all the options to tackle any climate. This is your first line of defese from the elements.
LEVEL 4 - SHELL
Worn over any combination of levels 1-3, these Shells defy the elements, giving you 100% confidence in their ability to fend off wind, rain, and snow.