2
{"id":33203748963,"handle":"womens","updated_at":"2024-04-25T08:20:09-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Spring 2024FootwearSwim 2024Best SellersNew ArrivalsUntamedChampagneCampfire 2023EquinoxOutdoorSale
2
{"id":33203748963,"handle":"womens","updated_at":"2024-04-25T08:20:09-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Sports BrasShirts & TanksHoodies & Long SleevesJacketsBase LayersFootwearTraining Shoe
2
{"id":33203748963,"handle":"womens","updated_at":"2024-04-25T08:20:09-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
LeggingsShortsJoggersDenimPantsSkirts and Dresses
2
{"id":33203748963,"handle":"womens","updated_at":"2024-04-25T08:20:09-04:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
2
{"id":33203650659,"handle":"mens","updated_at":"2024-04-25T08:15:31-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Spring 2024FootwearSwimBest SellersNew ArrivalsUntamedCampfire 2023EquinoxOutdoorTacticalSale
2
{"id":33203650659,"handle":"mens","updated_at":"2024-04-25T08:15:31-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Shirts & TanksHoodies & Long SleevesJacketsBase LayersFootwearTraining Shoe
2
{"id":33203650659,"handle":"mens","updated_at":"2024-04-25T08:15:31-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
DenimShortsJoggersPantsBase Layers
2
{"id":33203650659,"handle":"mens","updated_at":"2024-04-25T08:15:31-04:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
SIGN UP TO GET EARLY ACCESS TO OUR SPRING APPAREL LAUNCH 2.0!
Did you miss out on some of the new styles from the spring launch? Well you are in luck, because our Spring line 2.0 is officially happening!!! Over 40 new styles for both men and women! By signing up, you will receive a 48 hour head start to the madness to ensure you are able to get your favorite new products before they are sold out! The launch will happen May 13th!
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LEVEL 1 - BASE LAYER
Your next to skin layer. In cold conditions the purpose is two-fold, to draw moisture away from the body to keep you dry while also providing insulative value to ward off hypothermia.
LEVEL 2 - MID LAYER
The purpose of the mid layer is to be worn over base layers but they’re also versatile enough to be worn by themselves and are intended to serve as another layer of heavier thermal protection.
LEVEL 3 - OUTER LAYER
Functionality, durability, packability, and versatility. The level 3 layer provides you with all the options to tackle any climate. This is your first line of defese from the elements.
LEVEL 4 - SHELL
Worn over any combination of levels 1-3, these Shells defy the elements, giving you 100% confidence in their ability to fend off wind, rain, and snow.
