Iron Savage Anthem
The relationship between man & iron is the ultimate metaphor for life. The iron doesn't care how busy you are or how much sleep you got. It offers no refuge to your excuses or your self-pity. You only get what you earn... 315lbs is always 315lbs. Just like life's burdens, some days the weight is gonna feel heavier than others. You still have to show up. You still have to put in the work. Because anything truly worthwhile in life requires hard work & sacrifice. No shortcuts. No handouts. No entitlements. People can make excuses all day long about why they aren't successful, but let's speak a hard truth: at the end of the day, the only one stopping you is you. So, what's it gonna be?
OUR BRAND STORY
We are proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who’ve inspired us—sacrifice, honor, and the willingness to defend our freedoms at all costs. We will forever be indebted to the heroes who have made the ultimate sacrifice while down range or in the line of duty. Lest we forget.
THE PATRIOT STORY
Since Day 1, we always said we had to be more than just an apparel company. We have to stand for something bigger. A huge part of the Born Primitive brand is the recognition of the men and women who serve our country, both domestically and abroad. Many people take this protection for granted, but not here. We are proud to support our military and first responder communities and donate to charities who support them.
It is what you do in the shadows that will put you in the spotlight. You are the PARAGON.
MADE FOR THE MODERN SAVAGE
“Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you're the lion or a gazelle-when the sun comes up, you'd better be running.”
THE DEFY IMPOSSIBLE STORY
Our "Defy Impossible Collection" was created in direct support of the Adaptive Training Foundation, a charitable organization that empowers those with physical disabilities to transform their lives through exercise and community. Many of the adaptive athletes they support are wounded Veterans who were injured while fighting for our country. We will be DONATING 100% OF PROFITS from this collection, found at here. This is the inspirational story of two athletes who attended their training camp and embraced fitness to have a renewed sense of purpose and motivation in their lives, despite the adversity they faced. They are the true meaning of inspiration!
OUR BRAND STORY [ORIGINAL]
Let’s face it. Our generation has gotten soft. Too many people in modern society just want entitlements, quick thrills and instant gratification, without wanting to put in the hard work that we all know is necessary for anything truly worthwhile. Born Primitive was created for the modern savages out there who reject this notion and refuse to accept the mediocrity that society now fosters. Whether it’s at the gym or in life, our beliefs are simple. Set goals, relentlessly strive to achieve them, and never make excuses. Look people in the eye and give them a firm handshake. Your word is your bond. Throw your conventional limits out the window and realize your true potential. Born Primitive is owned and operated by an active duty military family. We are extremely grateful to those who serve or have served this great nation and are proud to support various military and first responder charities. Most importantly, we hold a special place for those who have made the ultimate sacrifice while downrange or in the line of duty. Lest we forget.
1000 HEROES PROJECT
As part of our 1000 Heroes Project we wanted to honor all of the health care professionals who have sacrificed so much during the COVID-19 pandemic. They have worked long, exhausting shifts away from their families, all while exposing themselves to much risk while caring for their sick patients. Their efforts are inspiring, and they are our heroes!
COMITTING TO GIVING BACK
To All of Our Incredible Customers-We want
to thank you for supporting our brand and providing us the
ability to give back. Here at Born Primitive, selling great
workout apparel isn’t our only goal. Equally important is our
desire to support causes that are meaningful to us, which will
always be one of the cornerstones of our existence. Thanks to
your amazing support and in alignment with our brand promise,
we were able to donate over $445,000 to charities and local
gyms in 2020. Our support spanned a wide variety of causes,
including those supporting our military/first responder
communities, cancer research/prevention, COVID relief, and
our beloved gym owners who are the foundation of our fitness
community. We want you to know that when you shop with us,
you are championing these same causes and furthering our
ability to make a difference. As we continue to grow our
family-owned brand brick by brick, we hope you will continue
to be a part of it.
THE ROAD TO AROMAS
In a year of unexpected twists, CrossFit Games athletes have been on a roller coaster ride waiting for their chance to compete for the title of Fittest on Earth. Once the competition turned to an online format, we sent camera crews to capture the stories of three of our athletes competing to qualify for the final in-person event. Injuries, closures and uncertainty had plagued the athletes this off season as they fought to keep themselves in competition form. With just weeks notice, athletes were notified of a brand new competition format with two stages. The Road to Aromas gives CrossFit fans an inside look into how the competition was held, how the Born Primitive athletes strategized each workout, and the incredible determination that is required to compete in such a brutal test of fitness.
INTERNATIONAL WOMEN'S DAY 2021
In honor of International Women’s Day, we want to take this time to recognize the strong, inspirational women around the world. Leading up to this day, we asked you, our Born Primitive family, to nominate a female hero in your life and the submissions we received were so moving. We are honoring these heroes with 1000 limited edition sports bras, which will be a symbol of their strength and inspiration to others. We are proud to have such amazing people in our Born Primitive family. Here’s to YOU! ❤️