Born Primitive Helps Fund WWII Veterans' Return to Normandy

Global apparel and footwear company Born Primitive has announced a new special edition of their bestselling Savage 1 Training Shoe for the 80th Anniversary of D-Day. Unlike most debuts of its kind, this is a shoe with a mission – to raise $50,000 to support Best Defense Foundation returning sixty WWII Veterans to Normandy, France for the 80th Anniversary of D-Day this June.

For the third year in a row, Delta Airlines and Michelin North America, Inc. will be partnering with Best Defense Foundation for their Battlefield Return Program, bringing D-Day Veterans back to Normandy where they will be recognized and celebrated with parades, ceremonies, school visits and more.

“D-Day is one of the most pivotal moments in our history,” said Born Primitive Founder/CEO and former U.S. Navy Lt., Bear Handlon. “We are so proud to use our platform here at Born Primitive to support our WWII veterans returning to Normandy in what could likely be their last time.”

Along with the D-Day Edition Savage 1 Training Shoe, Born Primitive is releasing 500 exclusive collector’s editions, which will come packaged in an ammo can, complete with serial number. In addition to the shoes, the collector’s edition will include sand from Omaha Beach, an 80th Anniversary D-Day commemorative coin, a copy of General Dwight D. Eisenhower’s inspiring Order of the Day, and six Veteran baseball cards that highlight the heroic achievements of those individuals who also happen to be participants in the Best Defense Foundation’s Battlefield Return Program.

Added Handlon, “Since Day 1, we have said that we need to give back and we need to stand for something. We can’t just make apparel. That is not enough. As long as we’re here, Born Primitive will always honor its commitment to giving back. Period. The Best Defense Foundation’s mission of ‘Taking Care of the Ones Who Took Care of Us’ is a cause we are proud to be a part of, and we hope our customers will be, too.”

###

About the Savage 1 Training Shoe

The Savage 1 is the perfect shoe for the ultimate competitor. Its advanced features include a specially formulated EVA midsole for lightweight cushioning and a highly durable rubber molded outsole that can withstand even the most intense workouts.

Key Savage 1 details include:

Breathability: Lightweight air mesh upper construction and open cell mesh tongue
Dual-density molded footbed which is denser at the heel for heavy lifting stability and softer at the forefoot for cushioning while running and jumping

Midsole has a specially formulated EVA compound, creating a lightweight, high cushioning, and high rebound shoe
The outsole is constructed of highly durable molded rubber allowing full ground support and the secondary tread offers midfoot support
Wide toe box for toe splay allows for better balance and comfort
TPU heel stabilizer translates to improved lateral stability and holding of the heel and the TPU forefoot/toe overlay gives improved lateral stability and upper durability
Unique tread design on the bottom of the shoe to ensure maximum traction during both linear and lateral movements

Source here.