'Fox & Friends Weekend' highlights veteran-owned businesses in celebra

A group of veteran-owned business leaders joined "Fox & Friends Weekend" on Sunday as part of celebrating National Invest in Veterans Week, observed every year from March 1 through 7.

During this first week of March, aspiring and established veteran business owners and their many important contributions to the economy are highlighted and honored. Some 2.4 million veteran-owned businesses exist across this country, "Fox & Friends Weekend" noted.

Those businesses employ roughly 5.8 million fellow veterans.

Appearing on the program on Sunday morning was Bear Handlon, founder and CEO of Born Primitive (bornprimitive.com), which began in 2014. >He's a former Yale football player and Navy officer.

Born Primitive is a workout clothing store that is veteran-owned. Bear Handlon, shown here during a segment on "Fox and Friends Weekend," said the company basically started as a "side hustle" while he was serving in the military, but it's now taken on a life of its own. (Fox News) A veteran owned-and-operated company, Born Primitive says on its website that it's "proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who’ve inspired us — sacrifice, honor and the willingness to defend our freedoms at all costs."

Nine years later, the company has 82 employees.

It also notes, "We will forever be indebted to the heroes who have made the ultimate sacrifice while down range or in the line of duty. Lest we forget."

Handlon said the company basically started as a "side hustle" while he was serving in the military, but it now has taken on a life of its own. Nine years later, he said, the company has 82 employees.

Says Born Primitive on its website, "We strive to inspire our customers by exemplifying the values of the men and women who’ve inspired us – sacrifice, honor and the willingness to defend our freedoms at all costs." And over half of them, he said "are made up of veterans, former first responders and spouses of those individuals."

Born Primitive has over 1,200 products offered for sale on the site – not just leisure wear but many other items as well.

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