The The past few weeks have been tough on local gym owners and the fitness community. With only 10 percent of gyms in America being able to operate at all, many owners are wondering if they’ll come out...

Sooner Sooner or later, every entrepreneur will face a moment of crisis. For those trying to keep their businesses afloat during the COVID-19 pandemic, that crisis has come sooner — and much more dramatically — than...

With 90 With 90 percent of all gyms currently closed in America, many owners are struggling to find ways to survive. That’s why many brands in the fitness and CrossFit space are taking action to help these local gyms....

VIRGINIA VIRGINIA BEACH, VA, Aug. 10, 2020 (GLOBE NEWSWIRE) -- The COVID-19 pandemic has created vast economic challenges for practically everyone — but some industries are feeling this more than others. Among the hardest hit businesses...

From: From: Morning Chalk Up Just 10 days after Born Primitive joined the O2 Natural Recovery-led “Back the Gyms Stimulus” campaign to donate 50% of profits from online sales directly to CrossFit affiliates, Bear Handlon, the owner of the clothing...

When When Barbella Box launched in January of 2016, a Born Primitive Vitality Sports Bra was in the box. Since then, Barbella Boxes have featured other Born Primitive products, like the Warrior Bra, Rest Day Joggers and Inspire...

In In early July, Born Primitive ran a campaign for healthcare professionals called the 1000 Heroes Project. The campaign asked people to nominate those in the profession that were the unsung heroes during the COVID-19 pandemic....