2
{"id":33203748963,"handle":"womens","updated_at":"2023-11-30T21:30:53-05:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Sports Bras
Shirts & Tanks
Hoodies & Long Sleeves
Jackets
Base Layers
Footwear
Training Shoe
2
{"id":33203748963,"handle":"womens","updated_at":"2023-11-30T21:30:53-05:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
Leggings
Shorts
Joggers
Denim
Pants
Skirts and Dresses
2
{"id":33203748963,"handle":"womens","updated_at":"2023-11-30T21:30:53-05:00","published_at":"2018-04-16T17:12:29-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Womens- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
2
{"id":33203650659,"handle":"mens","updated_at":"2023-11-30T21:31:50-05:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
New Arrivals
Best Sellers
Holiday 2023
Patriotic Graphics
Campfire 2023
Equinox
Footwear
Outdoor
Tactical
Sale
2
{"id":33203650659,"handle":"mens","updated_at":"2023-11-30T21:31:50-05:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Shirts & Tanks
Hoodies & Long Sleeves
Jackets
Base Layers
Footwear
Training Shoe
2
{"id":33203650659,"handle":"mens","updated_at":"2023-11-30T21:31:50-05:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Denim
Shorts
Joggers
Pants
Base Layers
2
{"id":33203650659,"handle":"mens","updated_at":"2023-11-30T21:31:50-05:00","published_at":"2018-04-16T17:12:28-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Mens- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
Sign Up to Receive VIP EARLY ACCESS Fall 2019 Collection
Sign up to receive VIP Early Access to our Fall Collection, which features 100+ new designs & colors to help you bring in the Fall temperatures! By signing up as a VIP, you will receive a 48-Hour head start when the collection goes live. Similar to our Spring, Summer & AScudds Collection launches, we are expecting a very high demand, so we highly recommend taking advantage of the head start!
VIP Early Access (via email) will start on Friday, October 25th at 5 PM ET and the Collection will go live to the public on Monday, October 28th at 9 AM ET. Mark your calendars!
In the mean time, check out our some of our best sellers below:
USD
LEVEL 1 - BASE LAYER
Your next to skin layer. In cold conditions the purpose is two-fold, to draw moisture away from the body to keep you dry while also providing insulative value to ward off hypothermia.
LEVEL 2 - MID LAYER
The purpose of the mid layer is to be worn over base layers but they’re also versatile enough to be worn by themselves and are intended to serve as another layer of heavier thermal protection.
LEVEL 3 - OUTER LAYER
Functionality, durability, packability, and versatility. The level 3 layer provides you with all the options to tackle any climate. This is your first line of defese from the elements.
LEVEL 4 - SHELL
Worn over any combination of levels 1-3, these Shells defy the elements, giving you 100% confidence in their ability to fend off wind, rain, and snow.