This Veterans Day weekend,
Born Primitive and Black Rifle Coffee Company are joining forces to eliminate up to $25 million in veteran medical bill debt. 100% of profits from both sites will be donated to this effort until the goal is reached. Your support doesn’t just eliminate debt. It lifts a heavy burden, giving veterans the freedom to focus on their health, families, and futures without the weight of financial stress. Join us and shop the cause now through November 11th, and help us make a major impact on those who have served our country.
Born Primitive, founded in 2014, is the apparel brand of the driven. It was built for those relentlessly pursuing their dreams to create a better future for themselves and their communities. Born in the gym, we believe in the grind, the growth, and the transformation that comes through hard work. As a veteran-owned company, we proudly support those who serve and stand firm in our reverence for their sacrifice. Rooted in patriotism, we embrace the unifying values that built this country and inspire others to chase their purpose with resilience and pride.
Black Rifle Coffee was founded in 2014 by Special Operation Veterans with a mission to serve coffee and culture to
people who love America. Built on the values learned through military service, Black Rifle crafts bold, high-quality
roasts with purpose and precision. As a veteran-founded and operated business, we proudly support veterans, law
enforcement, and first responders—giving back with every purchase. More than just coffee, we stand for those who
protect, defend, and serve our country.
