womens
------------------------
2
{"id":33203748963,"handle":"womens","updated_at":"2024-10-07T05:15:03-04:00","published_at":null,"sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Women's- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
womens
Fall 2024Cloud SeriesMatching SetsNew ArrivalsBest SellersREVIVALBALANCESwimPatrioticCampfireMaternitySale
womens
------------------------
2
{"id":33203748963,"handle":"womens","updated_at":"2024-10-07T05:15:03-04:00","published_at":null,"sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Women's- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
womens
Sports BrasShirts & TanksHoodies & Long SleevesJacketsGraphic TopsOUTDOORFull Layering SystemShop All
womens
------------------------
2
{"id":33203748963,"handle":"womens","updated_at":"2024-10-07T05:15:03-04:00","published_at":null,"sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Women's- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
womens
LeggingsShortsJoggersDenimPantsSkirts & DressesTacticalFull Uniform SetOn Duty
womens
------------------------
2
{"id":33203748963,"handle":"womens","updated_at":"2024-10-07T05:15:03-04:00","published_at":null,"sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Women's- Matt Myers","body_html":"Matt uses this collection for discounting products. Make sure all female items are in the collection."}
womens
mens
------------------------
2
{"id":33203650659,"handle":"mens","updated_at":"2024-10-07T06:30:07-04:00","published_at":null,"sort_order":"manual","template_suffix":"","published_scope":"global","title":"Men's- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
mens
Fall 2024Cloud SeriesNew ArrivalsBest SellersBALANCEPatrioticSwimActive ProfessionalCampfire Sale
mens
------------------------
2
{"id":33203650659,"handle":"mens","updated_at":"2024-10-07T06:30:07-04:00","published_at":null,"sort_order":"manual","template_suffix":"","published_scope":"global","title":"Men's- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
mens
Shirts & TanksHoodies & Long SleevesJacketsGraphic TopsOUTDOORFull Layering SystemShop All
mens
------------------------
2
{"id":33203650659,"handle":"mens","updated_at":"2024-10-07T06:30:07-04:00","published_at":null,"sort_order":"manual","template_suffix":"","published_scope":"global","title":"Men's- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
mens
DenimShortsJoggersPantsTACTICALFull Uniform SetOn Duty
mens
------------------------
2
{"id":33203650659,"handle":"mens","updated_at":"2024-10-07T06:30:07-04:00","published_at":null,"sort_order":"manual","template_suffix":"","published_scope":"global","title":"Men's- Matt Myers","body_html":"Matt uses this collection to discount all products. Please make sure all male products are in this collection.","image":{"created_at":"2023-07-07T12:06:55-04:00","alt":"","width":2000,"height":900,"src":"\/\/bornprimitive.com\/cdn\/shop\/collections\/Header-img-desktop-mens-collection.png?v=1689264141"}}
mens
Sign Up to Receive VIP EARLY ACCESS to our Winter 2020 Collection
Sign up to receive VIP Early Access to our Winter Collection, which features 60+ new designs that you are sure to fall in love with! By signing up as a VIP, you will receive a 48-Hour head start when the collection goes live. We are expecting a very high demand, so we highly recommend taking advantage of the head start!
VIP Early Access (via email) will start on Friday, February 7th at 5 PM ET and the Collection will go live to the public on Monday, February 10th at 9 AM ET. Mark your calendars!
In the mean time, check out our some of our best sellers below:
14685208675en
USD
LEVEL 1 - BASE LAYER
Your next to skin layer. In cold conditions the purpose is two-fold, to draw moisture away from the body to keep you dry while also providing insulative value to ward off hypothermia.
LEVEL 2 - MID LAYER
The purpose of the mid layer is to be worn over base layers but they’re also versatile enough to be worn by themselves and are intended to serve as another layer of heavier thermal protection.
LEVEL 3 - OUTER LAYER
Functionality, durability, packability, and versatility. The level 3 layer provides you with all the options to tackle any climate. This is your first line of defese from the elements.
LEVEL 4 - SHELL
Worn over any combination of levels 1-3, these Shells defy the elements, giving you 100% confidence in their ability to fend off wind, rain, and snow.