We are a brand that is proud to cut against the grain. We champion all of you modern savages who work your asses off and refuse to make excuses. No handouts. No entitlements. You only get what you earn.


That is the Born Primitive mindset.

If you are going to commit to something, you better go all in. That was our guiding philosophy for creating high-performance activewear built to keep up with any level of intensity. After all, we are not just making apparel. We are creating the gear that inspires you to keep fighting even when nobody is watching.